Inspiration from My Morning Walk
By: Maya Goldman from The Jerusalem Post 9/9/2015
Sometimes, objects designed for one purpose have hidden benefits that the designers never dreamed of.
For example, when I walk on the beach, my exercise regimen is enhanced by the presence of – who would have believed it? – recycling bins. The bins give me an opportunity to bend and stretch, as I gather up any cast-off cups, bottles or broken beach toys I find along my route. A cleaner environment and better health: it’s a win-win situation.
Creating products and spaces that are flexible enough to benefit different people in different ways is not a new idea. In fact, it is the central concept behind Universal Design – a school of thought that promotes consideration of the full range of human diversity, including physical, perceptual and cognitive abilities, as well as different body sizes and shapes.
Universal Design takes today’s dominant marketing model and turns it on its head. Rather than creating things geared toward a specific niche market, it encourages casting a wide net, and targeting the widest possible range of people, with the widest spectrum of human abilities.